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Dynamic Digital Signage – Interactive and Sticky

Digital Signage – An Opportunity for Growth

Yes, there is a lot of Dynamic Digital Signage (DDS) in our world today, but a study of this market would strongly suggest we are still in the main body of growth.

Now that the market is now mature, there is a lot of parity on the content management systems (CMS) and many things in common across all DDS projects

Tech Adoption Lifecycle

Business Value Must Be the Number 1 Driver for the Reason to Even Make the Investment

Using a common movie line “If you build it, they will come,”  well, that is simply not true in DDS, There has to be a business reason and metrics to make a true ROI and ROO for a DDS investment.

There are Four points to consider for a successful DDS program.

  1. The Millennial’s are here and they expect Interactivity. Now, even our 2 years-olds walk up to every TV and expect it to respond to their touch.
  2. It must be sticky. We must deliver a call to action that makes our signs sticky – drive them to our social media sites and web sites, take it with them on their smartphone.
  3. DDS is not a Box.  Regretfully, many still see the purchase of DDS as a box or switch sale without consideration of all 7 key elements of the DDS ecosystem.
  4. DDS is no longer just an indoor “thing.” With the advent of high resolution LED signs, laser projectors that do not require bulbs and weather hardened kiosks, DDS systems no longer have an indoor restriction.

I close with this one final and all inclusive reason that DDS done right is so relative and worthy of investment. We can no longer say, not in my town, not in my local school, not in my small airport, not in my church…. Acts of terrorism are, regretfully, a reality for all of us, regardless of location. DDS can, and should, play a large role in help us during times of crisis to know what to do and where to turn.

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This is the first in a series of InfoComm 2016 follow-up reviews by Unified Technology Systems’ employees. 

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Mike White, CTS . DSCE

Mike White, CTS . DSCE

Director of Business Development – Dynamic Digital Signage at Unified Technology Systems
Mike served 4 years on the Infocomm International Board of Directors. He has been a speaker and Adjunct Instructor for Infocomm from 2007 through 2016. Mike has been a recognized speaker and educator at over 50 national digital signage symposiums and expositions including DSE 2010-2016.Mike served 5 years on the Dealer Advisory Board for USAV and 2 years as Chairman of the Board.He is currently serving on the DSE Advisory Board. Mike has published over 100 articles with industry trades.He has overseen the successful implementation of over 200 dynamic digital signage projects.
Mike White, CTS . DSCE
Mike White, CTS . DSCE

Author Mike White, CTS . DSCE

Mike served 4 years on the Infocomm International Board of Directors. He has been a speaker and Adjunct Instructor for Infocomm from 2007 through 2016. Mike has been a recognized speaker and educator at over 50 national digital signage symposiums and expositions including DSE 2010-2016. Mike served 5 years on the Dealer Advisory Board for USAV and 2 years as Chairman of the Board. He is currently serving on the DSE Advisory Board. Mike has published over 100 articles with industry trades. He has overseen the successful implementation of over 200 dynamic digital signage projects.

More posts by Mike White, CTS . DSCE

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